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Tools to Create an Effective Social Media Strategy – Part 2 – Canva

To the average person, organization, or small business, creating content (blogs, images, videos, etc.) that are visually appealing can be difficult. In addition, you have to come up with original ideas that reflect the work and brand of your organization, but also need to present it in a way that is professional and creative. Clean…

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Tools to Create An Effective Social Media Strategy – Part 1 – Buffer

If you are leading (or part of) an organization, be it a business, nonprofit organization, at an institution, or a club, I’m guessing social media is a core responsibility and in the front of your mind daily. Am I right? However, I’m sure if you are like me you have questions like these: Are we…

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10 Real World Tips for the Class of 2014

The class of 2014 is about to graduate. These students will leave campus with an abundance of skills and new perspectives from the many experiences they had in and outside the classroom. However, there are always a few things that don’t necessarily “fit” into a workshop or make it into a classroom discussion. These concepts…

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5 Essential Rules for the Modern Presentation

Death by bullet points. At some point in time we’ve all been guilty of this crime. Now more than ever, our colleagues and our students are demanding presentations that are dynamic, well-designed, and effortlessly executed. When multimedia is as dynamic as it is today, we cannot assume that our boring powerpoint slides will or should…

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Jimmy John’s: Serving up Freaky Fast Tweets

Consumers are experiencing your brand, and instead of just telling a neighbor or colleague about the experience, they are talking about it on Twitter with thousands of followers. If your target demographic is 16-24 you have no choice in the matter…71% of of 16-24 year olds go online when they have a problem with a…

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4 Easy Steps to Tweet at the Right Time

This summer I utilized several social media analytic platforms to review past content and audience engagement as well as find triggers that could increase the performance of our content in the future. One of the web-based analytic programs I came across Followerwonk, helps you explore and grow your social graph for Twitter. A lot of…

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Social Media Should be Time Consuming

Creating Social Media Content Should be Time Consuming. Thankfully, there’s BufferApp. Lately, I have been hearing a lot of colleagues and students say how managing a social media account can seem overwhelming at times. Especially, when you are overseeing an account that you want to have high-quality, creative content all while balancing other job responsibilities….

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It’s Worth a Like: Oregon Gridiron

We are just two weeks into the college football season and we all have our favorite teams we’re rooting for. This year, more than ever, you can really follow for your team and get a behind the scenes look before it’s even game-day, especially with the popularity of Instagram and Vine. So, the first “It’s…

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