This summer I utilized several social media analytic platforms to review past content and audience engagement as well as find triggers that could increase the performance of our content in the future. One of the web-based analytic programs I came across Followerwonk, helps you explore and grow your social graph for Twitter. A lot of it’s features are free and the tip I am about to share does not require any upgrade or payment.
The meat of this app is the ability to dive really deep into your Twitter analytics: follower counts, ages of account users and social authority. This week’s tip using Followerwonk, is the feature to breakdown the hourly Twitter activity of your followers which will optimize the best times to tweet.
1. Go to Followerwonk and simply connect your twitter account.
2. Once connected, click the middle tab “analyze followers.”
3. Type in your twitter handle and set to “analyze their followers”.
4. Press “do it” and then you will be amazed at the analytics that come your way.
How I would explain this to a 5 year old: Your parents make you go to bed at 7pm but all your friends go to bed at 8pm. Before you send your last tweet of the night, you want to find out if your friends will see your tweet between 7pm-8pm or in the morning when they wake up. Followerwonk track’s your friends most active users and tells you the best time to send your tweet.
Kevin O’Connell – @koco83
Content Marketing Specialist – Portfolio