Creating Social Media Content Should be Time Consuming. Thankfully, there’s BufferApp.
Lately, I have been hearing a lot of colleagues and students say how managing a social media account can seem overwhelming at times. Especially, when you are overseeing an account that you want to have high-quality, creative content all while balancing other job responsibilities.
*Note – Every tip I post will have a “How I would explain this to a 5 year old” so if you are new to social media jump to the bottom.
In 2011, I started using Hootsuite professionally but after paying for the upgraded version to schedule posts, I found the excel bulk uploader time consuming and not user-friendly at all. I ditched Hootsuite in February 2012 and have been using BufferApp personally and professionally ever since. I have a professional “awesome plan” for my marketing team at Rutgers Recreation, a free version for my professional Niche Movement accounts and one for my personal Twitter and Facebook. Why do I use it? Because it just works and makes life simple. Plus, it is easy to teach anyone new to the social media scene.
A few mornings a week before I head to work I will look through content I have favorited or bookmarked, press the Buffer extension on Chrome or copy the URL, then load it into Buffer. The most important thing to remember is to create an engaging piece of copy (the text your followers will see) or pull a compelling quote from the article and let Buffer take care of the rest. You can set a schedule for 7 days a week, just weekdays, just weekends or every other day. And this is all with the basic, free plan.
From a professional side, I like how Buffer let’s you upload an image as well as edit any scheduled posts. As you create content week in and week out, your goal is to have:
- at least 60% of your weekly content have some type of image (especially, if it is going to Facebook)
- 25% of your content needs to link to an article or back to one of your landing pages
- all your content needs to have an engaging, short piece of copy that will grab your followers attention.
How I would explain this to a 5 year old: You want to tweet about how good the chocolate milk was at lunch today but no one will see your tweet until 2pm. However, at 2pm you will be in nap-time. So, Buffer that tweet. It’s that easy.
See you at the end of the week for “It’s worth a like.“
Content Marketing Specialist